Salvos
Digital Transformation Through CRM
Elephant Room undertakes large-scale digital transformation project for The Salvation Army Australia
The Salvation Army Australia is one of the nation’s longest-standing charitable organisations, helping Australians in need since 1880. Today, it offers a wide range of initiatives, including financial assistance, support for the homeless, alcohol and other drug services and more than 400 Salvos Stores, specialising in the sale of pre-loved goods.
The Salvation Army relies on public donations and fundraising activities to support its operations - all profits made from Salvos Stores and its annual Red Shield Appeal go to funding its critical programs and services.
OUR PARTNERSHIP
Elephant Room has inked a new partnership with beloved not-for-profit organisation, Salvos Stores, the retail arm of The Salvation Army Australia.
Under its new remit, Elephant Room will work closely with the Salvos Stores digital and customer experience teams to optimise online customer engagement and streamline their marketing operations.
- CRM Migration
- Data & Systems Integration
- Streamlined Marketing Automations
- Built Omni-Channel Framework
- Enhanced Customer Segmentation
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THE TRANSFORMATION
The first stage of the partnership, which is set for completion in the coming weeks, includes migrating The Salvos Stores current email service provider, Active Campaign, to marketing automation platform Klaviyo, integrating its existing systems to enhance its customer data management and marketing automation capabilities.
Later this year, Elephant Room will focus on establishing a strong omnichannel framework for the organisation, facilitating a seamless data flow between in-store and online environments under Klaviyo’s architecture. This process will help improve customer segmentation for more targeted marketing.
Salvos Stores’ Customer Experience Manager, Matt McMahon said: "This project had some complex pieces, but the exceptional team at Elephant Room have broken down the complexity and made it possible for us to achieve our goals. Working with Elephant Room has been a dream so far, and we can't wait to see what we accomplish together in the future."
THE GOAL
Salvos Stores' digital platforms are a vital part of its fundraising and advocacy efforts, and it needs to have best-practice assets to ensure it maximises its operations. Elephant Room, Founder, Adam Sharon-Zipser, said: “Our work will focus on enhancing efficiency, by integrating smarter automation and data flow, while improving the customer experience through more personalised and targeted communication. We want to create a more cohesive, data-driven environment across the board, ensuring consistency across the organisation’s bespoke systems, including its point-of-sale, online, donation and volunteer assets.”
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