Bassike

GROWING BEYOND WEB DEVELOPMENT

As the relationship evolved, so did Elephant Room’s role. Recognising that a cohesive strategy across all channels could unlock even greater growth, Bassike decided to expand Elephant Room’s responsibilities from web development to include paid media management and conversion rate optimisation (CRO). This integration was about more than just adding services; it created a seamless flow between website performance and marketing efforts to maximise overall revenue.
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Bree Jones, the former Head of Digital at Bassike, explained the impact of this transition: “Having CRO and paid media under one umbrella means that both sides are talking to each other, which is something we hadn’t experienced before. Elephant Room's approach breaks down the silos between these functions, ensuring every marketing dollar spent is more effective.”
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Hannah Paul, Digital Marketing & Social Media Coordinator at Bassike adds: “Their approach to paid media goes beyond managing campaigns. They’re constantly analysing data, running A/B tests, and adjusting strategies based on what will drive the most value. It’s not just about clicks or impressions; it’s about the full customer journey, from the first ad they see to the moment they make a purchase.”

PARTNERSHIP BUILT ON TRUST, STRATEGY & ACCOUNTABILITY

Elephant Room has taken a proactive role in managing Bassike’s paid media campaigns, allowing the brand to refine its strategy, with every piece of creative and ad buy designed to work in tandem with CRO efforts on their site. Hannah reflects on the ongoing partnership: “I can always trust them to be super honest and transparent about what’s happening. They never shy away from holding themselves accountable, whether the issue is on their end or ours. Even when things are going well, they’re already thinking five steps ahead, especially when optimising our paid media strategy and CRO initiatives.”
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She also shares a recent example: “Before I even reached out during last year’s Black Friday, they were the first to present multiple options, predicting market trends and helping us stay ahead of the curve. Their ability to integrate CRO insights into our paid media campaigns has significantly boosted our conversion rates, making our advertising spend far more efficient.”

SHAPING BUSINESS STRATEGY WITH DATA-DRIVEN INSIGHTS

In an industry often driven by conventional practices, Elephant Room's approach to paid media has disrupted the traditional siloed view of channel performance.
"By using different metrics than the rest of the industry, they’re taking accountability for overall revenue, not just revenue driven by the two channels they might manage," Bree said. This approach shifted Bassike’s focus from channel-specific outcomes to a more holistic view of business growth.
Bree, with over ten years of performance marketing experience, acknowledged the significance of this shift: "They've genuinely changed my thinking on how we should approach measurement. It's been eye-opening, to say the least."

This wasn’t just a tactical pivot; it represented a fundamental shift in how Bassike approached its entire marketing strategy. "I never thought I'd be in a place where an agency challenges me to reconsider my metrics and strategies. And what they're saying? It clicks," Bree added. The ripple effect of this shift was felt throughout the company, as these fresh insights began to shape broader business strategies for Bassike.
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Hannah echoed these sentiments and spoke about how Elephant Room’s approach has supported her in communicating with the board. "Whenever I need to report to key stakeholders or the CEO, I can always rely on Elephant Room to provide a comprehensive outlook," she said. "They arm me with realistic, positive, and even pessimistic projections, which are invaluable when presenting to stakeholders. It’s not just about delivering good news; it’s about clearly showing where we stand and where we could go."
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Hannah highlighted how this approach has strengthened her confidence when discussing results with the leadership team: "Elephant Room’s nuanced understanding of market trends and their ability to provide data-backed insights have significantly impacted how I communicate our strategies and results. When there’s a downturn or a sudden shift in the market, I can consult with Adam and the team to determine if it’s a Bassike-specific issue or part of a broader trend. That level of insight and support is something we didn't have before, and it’s been a game-changer for us."

LOOKING TO THE FUTURE

Bassike and Elephant Room are exploring new growth opportunities together. The partnership is expanding into CRM, with Elephant Room ready to provide strategic guidance and data-driven insights to improve Bassike’s customer engagement efforts.
“We’re excited to see where this partnership goes next,” Hannah adds. “Elephant Room has consistently shown that they understand our brand, positioning, and goals. With them by our side, we know we’re in safe hands as we navigate the future of retail.”