Boody
Sustainable Global Growth
How Elephant room has helped Boody expand their global digital footprint
When Boody’s Ecommerce & Digital Marketing Manager Lucy Applegarth enters the room of leadership or stakeholder meetings, there is an air of confidence. Priorities are clear, projects are justified, and the green light is given.
What’s Lucy’s secret weapon? It’s having an agency partner who can meticulously research, communicate, and implement the technical innovation that often never gets further than being an ‘idea’ in the boardroom.
“We feel empowered to make decisions based on the hard work that Elephant Room has done in researching. They understand what’s going to be the best option for us,” Lucy said.
Since partnering with Elephant Room, Boody’s strategy has continued to be global expansion. Having already established themselves in 16 countries worldwide, it was important to have a partner that allows them to identify new technologies, easy ways to create efficiencies, and innovation to keep them moving forward.
Together, they’ve achieved several technical implementation wins that go hand in hand with helping Boody grow and create stunning customer experiences.
- Website Development
- International Expansion
- 3D Visualisation
- Paid Media Management
- Technical Onsite SEO
- CRM/Klaviyo Management
- Custom Middleware
- Gorgias Helpdesk Implementation
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Moving to Headless
Elephant Room supported Boody’s move to headless commerce on the Shopify Plus platform, but not without a well documented decision-making process. Closely working with the team at Elephant Room, Boody knew what their options were, the pros and cons of each, and the support backing needed to jump on calls with Shopify folk and various stakeholders throughout the process.
Implementation of SearchSpring search and filter
With a large number of products in a variety of styles and colours, Elephant Room recommended SearchSpring to make it easier for Boody’s customers to navigate search and collection pages to find their ideal product. Revenue from search has increased by 3.2x and users are given a much more intuitive and streamlined shopping experience – ultimately leading to higher conversion rates.
Split testing
To support Boody’s growth, Elephant Room runs consistent split testing on the homepage, collection, and product pages. They build the test, create a hypothesis, and execute — later analysing the results as a simple success or fail.
The split tests range from basic navigational changes, to cart changes, and checkout changes. The elements that are going to drive and give CVR lift.
The Sale vs Last Chance Split Test
For many retail brands, there are components of products you want to move quicker. Elephant Room did a Sale Vs Last Chance split test where they changed the language in the navigation to see what gets better click through rates, add to carts, and more conversions. While this test was something fairly innocuous, it does have a compounding effect. The winner: Last Chance which goes into creative, paid media channels, and ad copy.
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