The BFCM Index: three years of Black Friday performance, broken down by channel.
Explore the indexThe BFCM Index: three years of Black Friday performance, broken down by channel.
PORTFOLIO IN NUMBERS
Media managed
GMV influenced
Retail brands
Client portfolio
Four Pillars
Ecommerce platform strategy
Four Pillars brought Elephant Room in to modernise its ecommerce platform and explore a retention strategy that could match its category-leading brand. The engagement covered a Shopify Plus migration scoping process, ongoing site content work, and a proposed lifecycle programme.
View case studyMacros & Soulara
Acquisition + Measurement
Macros and Soulara, v2food's macro-counted and plant-based meal delivery brands, needed a way to scale beyond brand search. We built a one-time-purchase gateway strategy to unlock Google Shopping and Performance Max, and ran a combined Meta, Google and CRM programme across both brands.
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Arc'teryx
fashion · Acquisition · 2026
We won Arc'teryx AU and NZ in a competitive pitch, took over the accounts mid-season, and had the programme trading ahead of revenue target inside the first quarter.
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Khy
fashion · Acquisition · 2026
Khy runs on drops that sell through in hours and a founder with one of the largest audiences in the world. We run the paid social engine underneath it across the US.
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Aerre
beauty · Retention + LTV · 2026
A retention and LTV programme rebuilt around how fragrance customers actually buy: deeper segmentation, considered lifecycle creative, and a win-back layer earning revenue without leaning on discount.
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All Things Golden
fashion · Acquisition + Measurement · 2026
An acquisition and measurement partnership for a global accessories label, running since early 2025: rebuilding the tracking foundation, growing US demand, and absorbing tariff and policy shocks without losing momentum.
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Arms of Eve
fashion · Acquisition + Creative · 2026
A multi-year acquisition and creative partnership for a fine jewellery brand: diversified paid surfaces, cost-cap discipline, and a creative team built to grow acquisition.
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Assembly Label
fashion · Retention + Measurement · 2026
A retention and measurement partnership refining the lifecycle programme and bringing online and retail into a clearer, shared view.
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ATP Science
health · Acquisition + Retention · 2026
A nutraceuticals brand where the maths only works if customers come back. We rebuilt acquisition around incremental contribution and retention around subscription economics, so gains on one side kept paying off on the other.
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Bassike
fashion · Acquisition + Retention · 2026
A multi-year partnership turning premium apparel collection launches into a year-round acquisition and retention programme, without softening the brand to do it.
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Bed Threads
home · Acquisition + Retention + Engineering · 2026
A homewares brand outgrowing its own stack. We rebuilt the storefront, scaled paid and lifecycle in lockstep, and ran peak periods across three markets without buckling.
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Billini
fashion · Acquisition + Measurement · 2026
A footwear brand outgrowing its measurement stack needed acquisition that could grow across two markets and a clearer read on what was working. The partnership delivered both, with gains that kept adding up quarter on quarter.
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Boody
fashion · Acquisition + Measurement · 2026
A sustainable basics brand with international ambitions needed acquisition and measurement to catch up with its product. We rebuilt the storefront, the testing programme and the channel mix to power growth that keeps paying off across more than a dozen markets.
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By Charlotte
fashion · Acquisition + Retention · 2026
A fine jewellery and wellness brand running to a daily revenue target needed acquisition and retention working as one engine. We rebuilt the system around creative velocity, lifecycle depth and lifetime value.
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Bydee
fashion · Acquisition + Creative · 2026
A resort and swimwear brand with a loyal core, rebuilt around new customer acquisition. Creative velocity, dedicated product-led ad units, and launch-window discipline turned inconsistent launches into steady gains.
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Catchy
home · Acquisition · 2026
One patented hero product, a growing accessory ecosystem and three markets to win. We run Catchy's paid engine across Australia, the US and the UK, scaling spend while efficiency holds.
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Dermalogica
beauty · Acquisition + Measurement · 2026
A measurement-first acquisition programme for a global professional skincare brand. We rebuilt how media was planned, tested and judged, turning prospect spend into a durable, incremental sales engine.
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Emma Lewisham
beauty · Acquisition + Measurement · 2026
A luxury sustainable skincare brand expanding from its home market into a multi-region story, anchored on a measurement rebuild and a sharper view of customer lifetime value.
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Esmi Skin Minerals
beauty · Acquisition + Creative · 2026
A skincare brand with strong category momentum needed acquisition and creative moving in lockstep with peak trading cycles. The work centred on prospecting efficiency and a sharper creative engine.
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Faithfull the Brand
fashion · Acquisition + Retention + Creative · 2026
A travel-led contemporary fashion house running paid acquisition and lifecycle across multiple drops a season, with creative support layered in as the scope has evolved.
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Fujifilm
experience · Retention + Measurement · 2026
A retention and measurement partnership for a global imaging brand, rebuilding the post-purchase journey around lifecycle education, consumable replenishment and accessory cross-sell to lift long-term customer value.
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Go-To Skincare
beauty · Acquisition + Retention · 2026
A multi-year partnership rebuilding acquisition, lifecycle and measurement for one of Australia's most-loved skincare brands. Quick wins on prospecting, then a deeper rebuild of the retention engine.
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Kirstin Ash
fashion · Acquisition + Retention · 2026
A long-running acquisition and retention programme for a fine jewellery house, pairing relentless creative cadence with lifecycle depth to lift sales and customer value across every peak trading window.
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Ksubi
fashion · Acquisition + Creative · 2026
A heritage Australian denim and streetwear label expanding paid acquisition into the US, diversifying into short-form video commerce, and rebuilding the measurement layer underneath it all.
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Leo Lin
fashion · Acquisition + Global growth · 2026
A couture-inspired womenswear label growing new customer acquisition across international markets, with paid social leading the global expansion and creative velocity holding the brand line.
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Lioness
fashion · Acquisition + Creative · 2026
A trend-led contemporary fashion label built on weekly range launches, relentless creative iteration, and a paid media operation tuned for both hype moments and steady acquisition.
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MCoBeauty
beauty · Acquisition + Measurement · 2026
A mass-prestige beauty brand selling across DTC and major retail needed a sharper read on what was actually driving sales. The work centred on acquisition discipline, measurement rigour and creative built around hero SKUs.
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Poppy Lissiman
fashion · Acquisition + Engineering · 2026
An accessories and eyewear label expanding fast overseas needed its storefront, measurement and acquisition engine rebuilt as one system. The rebuild carried the brand through its next phase of international growth.
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POSSE
fashion · Acquisition + Creative · 2026
A modern women's apparel brand with global pull needed its acquisition read cleaned up and its creative pipeline matched to the channel. The programme delivered a step-change in new customers.
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Rachel Gilbert
fashion · Retention + Lifecycle + Measurement · 2026
A special-occasion womenswear label needed retention and lifecycle work that respected long consideration cycles. We rebuilt the lifecycle layer around the way the customer actually buys.
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Saint Valentine
fashion · Acquisition + Creative · 2026
A multi-year partnership rebuilding the lifecycle stack, scaling paid acquisition with creative velocity, and turning sale moments into consistently stronger trading windows.
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Salvos Stores
experience · Retention + Loyalty + Omnichannel · 2026
A long-running partnership wiring point-of-sale into the lifecycle stack so a national charity-retail network can recognise, retain and reward shoppers across every store and inbox.
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Sarah & Sebastian
fashion · Retention + Engineering + Omnichannel · 2026
A fine jewellery and piercing brand whose retail, booking and online journeys were rebuilt into a single lifecycle engine, turning service moments into retention that keeps paying off.
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Shona Joy
fashion · Retention + Lifecycle + Creative · 2026
A contemporary womenswear brand with a strong bridal and event customer needed lifecycle marketing that recognised them across long consideration windows. The work centred on segmentation depth and creative cadence.
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SIR.
fashion · Retention + Measurement · 2026
A contemporary womenswear label needed a retention programme that recognised real customer behaviour across stores and online. We rebuilt the lifecycle stack, unified the data layer and turned repeat purchase into a measurable growth lever.
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Stone & Wood
Retention + Engineering · 2026
A craft brewery with deep community equity needed an operating layer that could match it. We rebuilt the commerce platform, lifecycle stack and event integrations so every touchpoint spoke in one voice.
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Vida Glow
beauty · Acquisition + Retention · 2026
A multi-region ingestible beauty brand rebuilt for durable growth. Acquisition sharpened across paid channels, retention rebuilt around subscription depth and second-purchase economics.
View case studyPLATFORMS WE RUN AT SCALE
SEE YOURSELF IN ONE OF THESE?
INSIGHTS
STRATEGY
Twelve months in, autonomy was not the breakthrough. Compounding was. Here is the unhappy middle, the parts that worked, and the parts we got wrong.
ACQUISITION
Volume kills accounts when it is unstructured. A matrix-first creative system fixes that. Twelve months of operator notes on running creative at scale without paying for it in efficiency.
MEASUREMENT
Most brands treat incrementality tests as audits. They should be the default measurement layer. Why running a holdout on every major campaign is cheaper than not, and how to structure it.